Julie Peeler

Julie Peeler is Vice President of National Programs for Arts & Business Council Inc. She is an accomplished market researcher and marketing strategist with nearly two decades of experience in both the for-profit and non-profit arena. She has developed growth plans for Fortune 500 clients including S.C. Johnson Wax, Kraft Foods, The Kellogg Co., and The Quaker Oats Co., as well as for the U.S. Olympic Committee. At ABC, she manages the national expansion, implementation, evaluation and information dissemination from Business Volunteers for the Arts®, the National Arts Marketing Project, the MetLife Foundation National Arts Issues Forum Series, and other initiatives. Ms. Peeler is the founding director of the National Arts Marketing Project, which is designed to help non profit arts organizations understand the marketplace in which they operate, and develop innovative and effective marketing plans. She holds a BA in journalism from Loyola University of Chicago and a MBA in Marketing and Non Profit Management from the Kellogg Graduate School of Business at Northwestern University.